Ciara Pressler

Ciara Pressler helps people turn goals into an action plan. She is the founder of Pregame and Pressler Collaborative, author of Game Plan and Exit Stage Right, and creator of The Audience webseries.

Relationship Therapy: Creating Better Client-Marketer Engagements

Territories

When people contact me for a PR Game Plan, they’ve often already reached a point of frustration. They’ve either tried to do it alone and were met with disappointing results, or have been disappointed by their expectations of a previous […]

February 2017: Exploring Diversity

fam70s

As a multiracial woman, I often get the benefit of the doubt for being inclusive. I’m a one-person diversity solution and occasionally, spokesperson. I’m not sure it’s deserved. I have blind spots. I sometimes make incorrect assumptions based on the […]

Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop

Danielle Mourning

You never think it will happen to you. One day, the business launch dust settles and inquiries drop off, customers stop returning, profits flatline, the press deems you yesterday’s news, or you run out of the enormous energy it takes […]

Please Refrain From Picking My Brain (Or, My Landlord Doesn’t Accept Lattes)

Michelle Hartney, Sagan Druyan I

As a strategist working with entrepreneurs, I get a request like this at least once a week: Hey Ciara! I have a launch/event/campaign coming up and I want to pick your brain on how to market it/get press/do everything. Can […]