When people contact me for a PR Game Plan, they’ve often already reached a point of frustration. They’ve either tried to do it alone and were met with disappointing results, or have been disappointed by their expectations of a previous […]
Ciara PresslerCiara Pressler helps people turn goals into an action plan. She is the founder of Pregame and Pressler Collaborative, author of Game Plan and Exit Stage Right, and creator of The Audience webseries.
Conventional common sense says that the gym in packed in January, but in my experience, it’s March when you have to fight for a space on the spin bikes. Same goes for business: my client calendar has consistently ramped up in […]
As a multiracial woman, I often get the benefit of the doubt for being inclusive. I’m a one-person diversity solution and occasionally, spokesperson. I’m not sure it’s deserved. I have blind spots. I sometimes make incorrect assumptions based on the […]
What should you do if you’re not sure what goal you want? Here are three ways you can turn your interests, passions, or personal mission statement into a concrete goal.
How do people sabotage their New Year’s resolutions and life + work goals? By going after what they think they should do instead of what they really want. Identify what you really want right now – not what others say […]
Sometimes you really do need a fresh start. I love New Year’s Day. It’s a reset button. A day totally devoted to rest, reflection, and hope. A moment where we imagine becoming our best selves, stretching beyond where we are […]
You never think it will happen to you. One day, the business launch dust settles and inquiries drop off, customers stop returning, profits flatline, the press deems you yesterday’s news, or you run out of the enormous energy it takes […]
Until recently, I hated change. After a childhood filled with changing homes, schools, and cities, I stayed in my first post-college apartment for ten years — practically unheard of for a twentysomething in New York City. Adulthood brought the opportunity […]
As a strategist working with entrepreneurs, I get a request like this at least once a week: Hey Ciara! I have a launch/event/campaign coming up and I want to pick your brain on how to market it/get press/do everything. Can […]
We reach a certain point in life where it’s required to give back. Not out of obligation, but because we are overflowing: with knowledge, experience, passion. With the understanding that generosity breeds exponential results. A few years ago I decided […]