Elyse Stoner


Book Brief: The Power of Fun

philly phanatic

The Power of FUN By David Raymond 2016, SDR Consulting & Dave Raymond The Idea Fun is often overlooked as a powerful business tool. Not only can it help businesses succeed, in the case of author David Raymond, it can be the root of your business. In the summer of 1978, Raymond, an underpaid Philadelphia Phillies intern, donned the Phillie Phanatic costume for the first time at the bequest of Phillies management, who created the character as a distraction to the baseball teams dismal on the field performance. Raymond shares what he learned from his 16 years in the green, […]

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks

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The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks, PhD Harper One, 2009 The Idea When something good happens to you is your response, “I don’t deserve this” or “Well, that was a fluke” and then, consciously or subconsciously you sabotage yourself, your idea or situation? Gay Hendricks calls this phenomena the Upper Limit Problem and shares his philosophy of why we self-sabotage or constrain ourselves in his 2009 book, The Big Leap. The title refers to Hendricks idea that many of us need to recognize the four hidden barriers that stand […]

Book Brief: Company of One by Paul Jarvis

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Company of One:  Why Staying Small is the Next Big Thing For Business Paul Jarvis Houghton Mifflin Harcourt 2019   The Idea When business advisors talk about “scaling” and “VC” and “staffing up”, do your eyes bug out or glaze over… or both? Have you wondered if there’s something wrong with you if these aren’t ideas in your mission statement? In his book, Company of One: Why Staying Small is the Next Big Thing, Paul Jarvis shares his strategy of staying small on purpose, creating a thriving business and a rich life. Or, as Kathleen Shannon and Emily Thompson, authors/ […]

Book Brief: Girl Code by Cara Alwill Leyba

girl code

Girl Code: Unlocking the Secrets to Success, Sanity and Happiness for the Female Entrepreneur Cara Alwill Leyba Portfolio/ Penguin Random House, 2015, 2017 The Idea If you are a male entrepreneur, you may want to skip this month’s book review. This month, it’s all about the women, as Cara Alwill Leyba shares her coaching philosophies in the cloak of bright shininess and luxe living. This book evolved from her blog, TheChampagneDiet.com, that she created while working at MTV to track her weight loss journey. Through this journey, she discovered her empowerment, deciding that The Champagne Diet is more about celebrating […]

[Book Brief] Out To Sea: A Parents’ Survival Guide to the Freshman Voyage

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Out To Sea: A Parents’ Survival Guide to The Freshman Voyage Kelly Radi 2016, Beaver’s Pond Press The Idea The author says it best: After watching a little pink plus sign slowly reveal itself on a stick twenty-two years ago, one of the first things I did was buy a book called What to Expect When You’re Expecting. This book became my pregnancy survival guide. I referenced it daily, comforted by advice from experts and women who’d carried babies before I did. In the years that followed, I found how-to books for parenting toddlers and teens. So as our “baby” neared high school […]

Book Brief: Lessons From the Pack

dog book cesar millan

Lessons From the Pack Cesar Millan & Melissa Jo Peltier 2017, National Geographic Partners The Idea In this book, celebrated dog behaviorist Cesar Millan shares his story and the eight major lessons he has learned from dogs. Part autobiography and part life value book, “Lessons from the Pack”s, is interspersed with celebrity client insights and childhood stories to reveal the lessons we can all learn from our four-legged friends. Recommended For Someone looking for an inspirational self-help book, but doesn’t want the heavy lifting required from true self-help gurus. The Pros The story flows well. There is a formula to […]

Book Brief: “On Fire” by John O’Leary

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On Fire John O’Leary 2016, Gallery Books The Idea This book is a combination of autobiography and motivational tome. As a nine year-old, John O’Leary was burned over 100% of his body. He wasn’t expected to make it through the night, but yet here he is today as an adult, sharing seven life views on how to live a “radically inspired life”. As the book sleeve states, “Once expected to die, John O’Leary now teaches others how to truly live.” Recommended For Anyone who feels stuck in a rut, appreciates positivity or who simply needs a half full vs. half […]

Co-Existing in Tokyo

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I never imagined I’d go to Tokyo. I always said there was so much to see in the US that the thought of traveling overseas seemed so… foreign to me. But, in the Fall of 2016 I found myself with the opportunity to travel to Japan with a group of 12 -14 year old female gymnasts, two of their coaches, a parent chaperone and my husband, the delegation leader, for an 8 day adventure. We had an itinerary filled with a mix of tourist and insider opportunities, as one of the coaches was Japanese and returned to his home country […]