Kronda Adair


How to Beat the Competition (It’s Not Who You Think)

Kronda Adair, Oz

I don’t think a lot about competition but I know it’s a big concern for some people. It’s always a sure sign of a young entrepreneur when they ask me to sign an N.D.A. (Non-Disclosure Agreement) before we’ve even laid eyes on each other. They’re worried someone will steal their idea, or get to it first. I have good news and bad news. The good news is that you mostly don’t need to worry about people stealing your ideas. The bad news is that the reason you don’t need to worry is because so few people actually take action on […]

$40 Million for a Crappy WordPress Theme?!

Hush Harbor (detail), From the series Suspended Beliefs, 2013, Ink, collage and manual typewriter on paper 19.75 x 8.5 inches

Yup, this really happened. A South African government agency paid R40 Million to an agency, who basically setup a $40 WordPress theme. That’s roughly $3 Million U.S. dollars. For. A. Shitty. WordPress. Theme. You’re probably wondering how this could happen. Shortcut: Make sure this doesn’t happen to you Maybe you’re thinking, Well it’s the government. Everyone knows the government will pay $500 for a $5 wrench. All governments waste money. I’m here to tell you this sort of thing happens ALL THE TIME and it can happen to anyone (even me). My wife and I are in the process of […]