Michael Roderick

I work with innovators, influencers, and thought leaders to develop a smart relatioship design to get the most out of their networks.

Business As Unusual

empty office

It’s been really interesting to watch how people are handling their brands during this particular time. I’ve watched some people act like nothing is happening at all and keep running ads for their latest freebie or checklist with no mention of what’s going on in the world. I’ve also seen some people create groups and communities on the fly and set them up on the Book Of Faces and other platforms. I’ve also watched a bunch of people fire up their phones and shoot videos telling us all what they’re going through during this time and the “three things to […]

The Schrute Room Test

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I’ve spoken before about the many lessons that can be found in the show The Office, but here is one of my favorites: There’s an episode where Michael and Dwight are both at a hotel and Michael finds out that he doesn’t have a hotel room to stay in. After being turned down, Dwight shows up with his reservation number and gets the material for his room. At this point, Michael is begging Dwight to stay in his room with him and says “I’d do the same for you” at which point Dwight looks quizzically at the paper and says that […]

What If I Have Nothing to Offer?

empty shelf

In almost every class I’ve ever taught in the relationship-building space, there is a question that comes up more than any other when I talk about reaching out to people at higher levels for things like mentorship, advice, etc. What If I have nothing to offer that person because I’m just a ______________?  Before I get into the weeds with this, let me first say that everyone deals with this on some level. We all have people who we see as doing such great things we imagine anything we could suggest or offer them would pale in comparison to what […]

Accomplishments & Accolades

Reclaim 2019 (Detail)
65 X 51 X 6in
Pigmented wax, acrylic, fabrics, wood, wire

As I was scrolling the Book Of Faces the other night I was struck by all of the end of the year posts that came up. It seems many times when you check out the socialz there are posts where someone will mention how excited they are about all of the things that happened in this past year and what’s to come for the new one and then there’s usually a long thread of comments below saying “congratulations” or “good job!” etc. And if you’re one of the entrepreneurs who had a not so good year, this can sometimes make […]

My Top 5 Books of 2019

top 5 books

As we start to head into the last few months of the year (where did the time go?!) I decided to go back through the ol’ archives and see what I haven’t written about in a while and I realized it’s been a minute since I posted a book list. I love sharing books that have been helpful to me, books that have made me think, and books that are simply fascinating, and since we’ll all be hopefully getting a little reading time in now that the holidays are upon us, I thought I’d share with you all some books […]

Performative Reciprocity

performative reciprocity

I have a friend who really loves to do calls where we get into the weeds of relationship-building methodologies. He enjoys digging deeper into the frameworks I’ve developed and in all our calls he gets me to go even deeper into the work that I do. And before I get into the topic he brought up, I’ll also add that having someone like this in your circle can be incredibly valuable to the rigor of your work. There are those who will take your ideas at face value and then there are those who will challenge your ideas with questions. […]

The Courage to Interrupt

Pregame Group Action 7-13-39

In many of the interviews I do, I like to discuss the idea of turning points in people’s lives and the moment that things really changed for them. And of course, in my own life, I have many of those stories, but the one that came to mind recently was how I ended up getting started in producing and in a room with Broadway producers. Back when I was teaching, I was producing small shows at the Off-Off-Broadway level and used certain venues often. There was one venue that housed multiple theatres and I got to know the manager of […]

Owning a Third Place

Pregame PDX Clubhouse 2016.08 (1)

When I was in high school, a large portion of the focus of the funding was on sports. Our teams always had new uniforms and the best equipment, we had pretty big pep rallies, and there was always money for trips, etc. The English Department was another story entirely. We had books that were reused year after year, very few actual trips, and even fewer actual supplies, so as a student I decided to do something about that. At the time, I had a band that I was singing in and I knew a lot of great musicians and other […]

Referral Repellant

KNUTSON_Lara_SoftChemistryGlow1200

Over the years I’ve done a lot of work with people who work in the self-improvement business and many of them encounter a similar problem when it comes to getting people to refer business to them. In many cases, a referral feels natural and exciting to the other person you are talking to when you, for example, refer a restaurant that has great food or offer to help connect someone to a lawyer who can review a complicated contract. But there’s also the referrals that don’t feel very natural and may actually feel a little invasive. If you’ve ever been […]

The Lonely Ballad of The Someday Guy

someday guy

The other day I was having coffee with someone who is in the field of video production and he brought up an interesting question. He asked: “What do you do when you’re meeting people and they keep telling you that they don’t need your service right now, but to send your information because they could use it someday?” He explained how this dynamic was causing his business to have a lot of hills and valleys. He’d have a big project and then nothing for a while and then a medium project or no project for months and the inconsistency was starting […]