Beware of Silver Bullets and Treasure Maps in 2016

treasure-map

What would you do to hit your business goals this year?

This is a public service announcement on buying Silver Bullet and Treasure Map Solutions. Whether you plan to go it alone, hire a team, or pay for a solution…whatever you do, proceed with caution.

We live in a time where everyone is selling something.

You sell something. We sell something. Every day we see advertisements for people selling Silver Bullet Solutions and Treasure Maps. They exist in every market. So, what’s the difference, what does it matter, and why to proceed with caution?

Let’s start by unpacking Silver Bullet Solutions.

SILVER BULLET SOLUTIONS

These zero-work-required fix-alls sell the dream of more followers, more customers, and more clout. Everything you want at a click of a button.

But you know as well as we do that most of these Silver Bullets are scams.

Buy more followers! (Are you kidding?!) Buy likes and engagement! (To what end??)

To be clear, more customers isn’t always the solution. Often it’s a problem that causes operational and managerial headaches.

Think about it for a second: suppose you charge your 10 current customers $X for your service. Now, suppose you want to grow your business by 10x this year. That means you are looking to take on 100 customers. That type of growth requires serious organizational overhauls. You cannot just scale to service 100 customers. What would you have to change in your organization to achieve that level of growth and survive?

OR: There’s an alternative.

At Worstofall Design, we’d rather you be charge 10x your current rates.

Can you figure out a way to create 10x the value for each customer and charge them $10x each for your work?

We understand that this might sound like just a silly thought experiment. But we’re being completely serious.

  • What does your business need to look like to create 10x more value for your customer?
  • What about 2x value creation for your customers in 2016?
  • What about 2x growth this year without 2x the customers?

There’s one way that works, and it transcends industry. To create 2x-to-10x value, improve your brand’s prestige — or as we like to say — build a badass brand.

Now let’s discuss how to reach the buried treasure. Let’s figure out how to get whatever you’re hoping to find when you reach the X (the one that marks the spot).

So let’s talk about treasure maps for a second.

TREASURE MAPS

First things first, there’s an inherent truth to all treasure maps: You’re not there yet! You going to need to work to get what you want.

To get from A to B, start to finish, or from this moment to your business goals for 2016 (read, X or buried treasure) you have to do the work. You must take the journey, or start the voyage. For this reason, Treasure Maps are way more plausible than Silver Bullets. But there’s another issue with Treasure Maps.

And that’s 22-year-old “lifestyle” entrepreneurs. You know, the ones who write blog posts called: “The Exact Way I Make $100,000 a Month Living on a Beach and Surfing Every Day.” 

Aaaand our response is… [insert skeptical emoji here].

So, we find ourselves at a crossroads…

  • What to do?
  • How do we judge one Treasure Map from another?
  • How do you reach your 2016 goals?

Our best advice is to do some deep thinking, vetting, and self-discovery.

Anyone who’s selling a zero-work, Silver Bullet Solution is worth a red flag and a caution light. If it smells too good to be true, it is. Treasure Maps are more plausible. Sure. But you still need to vet them.

For example, at Worstofall Design, we’re launching our Brandup Bootcamp, our version of a Treasure Map Solution. With it, we promise to help your business move toward the 10x in value creation per customer.

But let’s be clear, our treasure map solution demands work.

The point is, it’s not easy to find a way to double your value proposition. It’s harder yet to craft your message so it sells. It takes some hard work to build a Badass Brand… but it’s possible. We do it for clients every week.

We’d love to have you vet what we’ve built so far. We want you to inspect our treasure map. So check out our pregame, the Brandup Crash Course, to get your primer information on the Bootcamp and what Badass Brand Building is really like.

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