Modern business is overcomplicated: here’s how to keep it simple for maximum efficiency and effectiveness.
Entrepreneurs, managers, project & team leaders, anyone dreaming up a startup concept
More like a blog than a conventional book, short chapters are to the point and distill big ideas into actionable advice.
The non-tech crowd might overlook this book, but those working in traditional businesses can definitely use it to adopt common-sense practices.
This is one of my favorite business books of all time. I own it in print and digital so I can reference it often and also give it as a business gift. It’s my go-to book when I need a shot of inspiration or straightforward reminder to keep it simple.
Jason and David are the founders of 37Signals, the company behind the popular project management software Basecamp. This book is a record of how and why their company and products work.
by Jason Fried & David Heinemeier Hansson
2010, Crown Business