One-Minute Marketing: Marketing to Humans

For Freedoms

Don’t forget to add humanity to your marketing plan. I’ve seen too many marketing strategies which were proudly focused on numbers, trends and financials. They impressively calculated expansion, development, growth trajectories and a whole bunch of other objective and impersonal issues. But this approach lost sight of a critical perspective: Marketing at its core is about people – messy, confused, illogical, wonderful people whom we call consumers – and our […]

The Day Rosa Parks Went Viral

Anna Hentschel + Invisible Playground Screen Shot 2018-11-06 at 8.02.41 PM

As I have continued making my way through Charles Duhigg’s excellent book The Power of Habit, I happened upon a very interesting anecdote about Rosa Parks. Most of us have heard that name and one specific story about the woman that is taught to us in our history books which is that she did not get up when asked to by a white passenger and was eventually arrested. BUT What […]

The Power of the Pause

Alexander Reben

When you spend as much time as I have on studying relationships, you notice a lot of patterns and there is one pattern that I see time and again whenever a relationship goes south. Someone says something that does significant harm in a moment of passion. In some cases this has led to deals falling through, friendships crumbling, or just general frustration on both sides and in other cases it […]

To Scale or Not to Scale?

Pregame Group Action 7-13-15

Scaling is a funny thing. It’s almost a religion in the world of entrepreneurship. Scaling has its benefits, but has its shortcomings as well. Not every business needs to scale to a massive degree. Not every business needs to have world domination as their number one target at the expense of all else.First things first. Why do you want to scale? This is vitally important. This is what sets the […]

Organization Challenge: How to Clean Out Your Home Office

architecture-business-clean-389818

This month we are excited to work in a room that is near and dear to our hearts: the home office! We use a process called 5S when we work in any office. 5S is an organizing method that allows you to maintain order and eliminate waste in the workplace by reviewing office items and minimizing clutter. The 5 S’s are Sort, Set in Order, Shine, Standardize and Sustain. For […]

But Would Anyone Buy a Ticket?

Jackie Battenfield, 
Crabapple Blossom, 2018, 48 x 210in. 
Laminated Glass
MTA Arts & Transit, Avenue P, Brooklyn, New York, Permanent installation

When I was raising money for Broadway shows, I was approached by a LOT of creatives who would ask me to consider raising money for their project. In many of these instances, these individuals would spend most of the meeting explaining to me how their show was a “surefire” hit and how if they just had more support they’d break through. Now in some cases, they really did have something […]

Ditch Your Business Plan and Focus on Your Game Plan

Ciara and James wide format

Raise your hand if this sounds familiar: you’re working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out your marketing calendar for the next twelve months devolves into a flurry of cutting and pasting between quarters – an over-thought and overwrought undertaking […]

Encore: Welcome to the Elite Society of Former Performers

microphone-

An excerpt from Exit Stage Right: The Career Change Handbook for Performers Once you’re solidly in your new chapter, you join the ranks of the Former Performers: the passionate souls who pursued one of the most difficult – and rewarding – career paths that exist. You followed your first dream, and that is something you should always cherish. For a long time, I struggled with the admission that I used […]

What to Do During a Slow Period: Strengthening Your Business Strategy

Pregame PDX Clubhouse Space - Photo by Dan Hawk (8)

During slow summer months or winter hibernation, it’s easy to find an excuse to drift in late, check out early, and let a lack of momentum slow your whole roll. Even if you’re not on vacation, your inbox is full of out-of-office autoresponders, which can mean meeting-free mornings and afternoons spent shopping online instead of sharpening your online presence. Instead of letting slowdowns make you lethargic or frustrated, view the […]

Following Your Passion Will Alienate, Offend, and Generally Piss People Off

Travis Somerville

The Road to Realizing Your Dream is Littered with Haters “If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation. Isolation is the gift.” – […]