To Scale or Not to Scale?

Pregame Group Action 7-13-15

Scaling is a funny thing. It’s almost a religion in the world of entrepreneurship. Scaling has its benefits, but has its shortcomings as well.

Not every business needs to scale to a massive degree. Not every business needs to have world domination as their number one target at the expense of all else.First things first. Why do you want to scale?

This is vitally important. This is what sets the tone. I’ve worked with entrepreneurs before who have struggled with this question, and most of the time it’s because they don’t actually want to scale at all. They think they should. They’ve been told they should. The money looks better at scale than it does when they’re small. But they don’t want it.

The reason they got into business was to offer a service. They loved working closely and personally with their clients, and they loved having that small scale relationship. It was important to them, and it was everything they enjoyed about their business.

If this is the case, then maybe you should stay happily where you’re at.

Or, maybe there’s a slight adjustment you can make. A better (and smarter) way to evolve your business to allow for staying smallish but having the freedom to pursue more meaningful pleasures in life and avoid the headaches that result from doing everything yourself or worrying about massive scaling.

I call this scaling for IMPACT vs scaling for GROWTH.

I also call this becoming a highly profitable service entrepreneur.

The idea behind the highly profitable service entrepreneur is that through the right mindset, strategy and focus, you can generate enough income after taxes and expenses to multiply your freedoms and rewards exponentially.

Because here’s the truth.

Once you no longer worry about taking care of yourself financially, you will be free to realize your biggest vision.

This is exactly why it’s so important for you to figure out what scale means to you and then build a sustainable, profitable business so you can operate at your highest level.

Michael Knouse presents the “To Scale or Not to Scale” workshop live at Pregame on September 11, 2018. Sign up at

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