The Raw Truth About Customer Relationships

  Most companies are living in a fantasy world, thinking that their “loyalty programs” are actually delivering customer loyalty. But these are not actually doing anything of the sort. They’re merely rewarding repetitive purchase behaviour.  That’s not loyalty. It’s bribery. And it’s vulnerable to a better reward scheme from a competitor. Genuine loyalty comes from the heart, not the head, and it opens the wallet. Look at Apple, which (according to some wry observers) is more of a cult than a brand. Apple loyalists will buy anything the company introduces, without rewards and almost irrespective of the price. Loyalty isn’t […]

The Lonely Ballad of The Someday Guy

someday guy

The other day I was having coffee with someone who is in the field of video production and he brought up an interesting question. He asked: “What do you do when you’re meeting people and they keep telling you that they don’t need your service right now, but to send your information because they could use it someday?” He explained how this dynamic was causing his business to have a lot of hills and valleys. He’d have a big project and then nothing for a while and then a medium project or no project for months and the inconsistency was starting […]

Personal Brand & Global Culture: Embrace the You in a Billion


Our culture informs our world view. It informs what we know, how others see perceive us…often even before we speak. In a way, identifying how our culture and diversity make us unique has been at the core of my teaching philosophy, in my decade(plus) working with clients and students from around the world. Helping people find and use the “expert within” to create an authentic personal brand has become my expertise. Culture influences our values My first business, focused on helping thousands of actors from New York City to Los Angeles, and far beyond, understand business and the value of […]

October 2018: Digital Life

Alexander Reben

The amount of time you spend on screens is directly related to your level of anxiety. Extensive social media use leads to depression and isolation. At least, that’s what I think someone said they heard from a study that may or may not have been published in a reputable journal and/or website. In a new normal, where all news is fake and all personal truth is fact and everything is searchable and therefore knowable at any time right in the palm of our hands, are we more in tune with ourselves… or less? My current life chapter is based on […]

September 2018: Streamlining Your Business

Jackie Battenfield, Azurous, 2018    acrylic on Mylar panel 40 x 60 in.

If you’re running a business, you are probably doing a lot of extra work you don’t actually need to do. Every business is full of waste. Even one-person businesses and side hustles suffer under the weight of an overabundance of ideas, messages, strategies, and tactics. If you’re lean and mean and moving fast, you can’t afford to be weighed down. There’s no way you can surge past your competitors while holding onto the heavy baggage of old ideas and inner confusion about what your business is doing and the real value it provides. Removing the unnecessary from your business is tricky. It’s far […]

Don’t Knock The Hustle


How to Use Storytelling to Create Trust and Build an Authentic Network for the Shy, Introverted, and Sleaze-Averse As a shy child I dreaded any activity that required an introductory game. Birthday parties, bar mitzvahs, and youth group mixers were attended with the resignation that the first half hour would involve enduring some sadistic adult’s idea of fun. I would do my best to disappear against the wall or attempt to excuse myself to the bathroom. Eventually, I would be shamed into compliance, made to sit cross-legged with all the others as I rubbed my damp palms on the knees […]

You Are Your Brand

Soul Camp

Michelle Goldblum is the co-founder of Soul Camp Creative, a full-service brand strategy, design, and development agency working specifically and solely in the space of wellness, transformation, and personal development. In the era of new coaches, gurus, and spiritual teachers, we asked Michelle how people can create an authentic presence and stand out from the crowd. Who are your clients? Our clients consists of authors, speakers, teachers, coaches, and conscious companies and brands looking to better the lives of their users. What’s your approach? We brand authentically, meaning, the words that you use, the way that you talk, the essence of you, is […]

Relationship Therapy: Creating Better Client-Marketer Engagements


When people contact me for a PR Game Plan, they’ve often already reached a point of frustration. They’ve either tried to do it alone and were met with disappointing results, or have been disappointed by their expectations of a previous engagement with a PR firm. When marketing professionals in my training workshops respond to my question, “What are your challenges?” they always, without exception, answer: “Our clients are never satisfied with all the work we do for them.” I recently had a debate with a marketing friend over whether this problem could be solved by guaranteeing results. In fact, she […]

Business Pricing: How to Charge Like an Expert

Tra Bouscaren, Projection Theory Slant Rhyme Institute, Solo Installation at Neu Kirche Contemporary Art Center, Pittsburgh

What you charge, and how you charge, says a lot about your level of skill whether you like it or not. I meet so many people that want to be experts, thought leaders, gurus, yet their pricing, and how they handle the situation, tells a different story. Here’s What an Expert Looks Like I met Steve the week he moved to NYC. Through a mutual friend at a bar on Bleecker Street, we were quickly drawn to each other and a first date the following week was scheduled. Now, Steve had just moved here; I was born and raised in […]

How to Raise Prices like a Badass


Want to know if you have a badass brand? Take this short quiz: Do you magnetically attract ideal clients? Can you charge a premium price (in other words, more than your competitors) and still win the business? Being able to charge a premium price for your services is the cornerstone for having a badass brand and business. Not because we want to gouge clients out of money, but because you’re a badass if you’re worth a premium price, and you should be paid appropriately. But raising prices can be scary, another reason raising prices is for badasses only. It means you […]