The Raw Truth About Customer Relationships

  Most companies are living in a fantasy world, thinking that their “loyalty programs” are actually delivering customer loyalty. But these are not actually doing anything of the sort. They’re merely rewarding repetitive purchase behaviour.  That’s not loyalty. It’s bribery. And it’s vulnerable to a better reward scheme from a competitor. Genuine loyalty comes from the heart, not the head, and it opens the wallet. Look at Apple, which (according […]

The Lonely Ballad of The Someday Guy

someday guy

The other day I was having coffee with someone who is in the field of video production and he brought up an interesting question. He asked: “What do you do when you’re meeting people and they keep telling you that they don’t need your service right now, but to send your information because they could use it someday?” He explained how this dynamic was causing his business to have a lot […]

Personal Brand & Global Culture: Embrace the You in a Billion

09HowToBeFunny

Our culture informs our world view. It informs what we know, how others see perceive us…often even before we speak. In a way, identifying how our culture and diversity make us unique has been at the core of my teaching philosophy, in my decade(plus) working with clients and students from around the world. Helping people find and use the “expert within” to create an authentic personal brand has become my […]

October 2018: Digital Life

Alexander Reben

The amount of time you spend on screens is directly related to your level of anxiety. Extensive social media use leads to depression and isolation. At least, that’s what I think someone said they heard from a study that may or may not have been published in a reputable journal and/or website. In a new normal, where all news is fake and all personal truth is fact and everything is […]

September 2018: Streamlining Your Business

Jackie Battenfield, Azurous, 2018    acrylic on Mylar panel 40 x 60 in.

If you’re running a business, you are probably doing a lot of extra work you don’t actually need to do. Every business is full of waste. Even one-person businesses and side hustles suffer under the weight of an overabundance of ideas, messages, strategies, and tactics. If you’re lean and mean and moving fast, you can’t afford to be weighed down. There’s no way you can surge past your competitors while holding onto the […]

Don’t Knock The Hustle

MULTIVERSE 3-2017 PRINT 90X60

How to Use Storytelling to Create Trust and Build an Authentic Network for the Shy, Introverted, and Sleaze-Averse As a shy child I dreaded any activity that required an introductory game. Birthday parties, bar mitzvahs, and youth group mixers were attended with the resignation that the first half hour would involve enduring some sadistic adult’s idea of fun. I would do my best to disappear against the wall or attempt […]

You Are Your Brand

Soul Camp

Michelle Goldblum is the co-founder of Soul Camp Creative, a full-service brand strategy, design, and development agency working specifically and solely in the space of wellness, transformation, and personal development. In the era of new coaches, gurus, and spiritual teachers, we asked Michelle how people can create an authentic presence and stand out from the crowd. Who are your clients? Our clients consists of authors, speakers, teachers, coaches, and conscious companies and […]

Relationship Therapy: Creating Better Client-Marketer Engagements

Territories

When people contact me for a PR Game Plan, they’ve often already reached a point of frustration. They’ve either tried to do it alone and were met with disappointing results, or have been disappointed by their expectations of a previous engagement with a PR firm. When marketing professionals in my training workshops respond to my question, “What are your challenges?” they always, without exception, answer: “Our clients are never satisfied […]

Business Pricing: How to Charge Like an Expert

Tra Bouscaren, Projection Theory Slant Rhyme Institute, Solo Installation at Neu Kirche Contemporary Art Center, Pittsburgh

What you charge, and how you charge, says a lot about your level of skill whether you like it or not. I meet so many people that want to be experts, thought leaders, gurus, yet their pricing, and how they handle the situation, tells a different story. Here’s What an Expert Looks Like I met Steve the week he moved to NYC. Through a mutual friend at a bar on […]

How to Raise Prices like a Badass

dollar-bill-mr-yuk

Want to know if you have a badass brand? Take this short quiz: Do you magnetically attract ideal clients? Can you charge a premium price (in other words, more than your competitors) and still win the business? Being able to charge a premium price for your services is the cornerstone for having a badass brand and business. Not because we want to gouge clients out of money, but because you’re […]