What If Money Were Your Lover?

Truong Tran, Fraternal Twins

Ewwww. That thought makes me squirm. I don’t really want to think about my behavior in relationship to money. But admitting my problem is the first step in solving it, right? My relationship with money certainly has evolved and taken many forms. I can tell you that, just like when I was married, I have dragged money to therapy so it can find out how it needs to fix itself. […]

Just Keep Knocking

Truong Tran, When It's Not About Race It's All About Race

The other day I was chatting with a client in the entertainment world who was dealing with an all too common problem. His career wasn’t moving as quickly as he would like it to. When I prodded a little bit about the folks he had reached out to who could help his career and the introductions he received, I found that he had connected in person with some really solid […]

Buying Time

Truong Tran, Fraternal Twins

Great-Grandma My great-grandmother had a cross-stitch sampler on her kitchen wall, that read: Use it Up Wear it Out Make it Do Do Without This was her ethos. She had always known scarcity and hard-scrabble. Her grandparents were all pioneers – one of her grandmothers traveled from the Mississippi to the Rocky Mountains on foot. She was born into poverty, the middle of five children. Her father died when she […]

Feeling the Goal

sound waves
Fiona Aboud

  I have never really been much of a planner or one to set goals per se; when the inevitable interview question “where do you want to be in five years” was posed to me I truly had no idea how to answer (I’m sure I made something up that sounded good for the circumstance). My perception of goals was they were very specific expectations of what you were meant to […]

Pitch, Please.

dive
Fiona Aboud

A question I get a lot is: “How do I pitch myself to ___________ podcast, article, investor, etc.?” And this for many people is the holy grail of attention. If you can get someone to share your ideas with their audience or invest in you it certainly does help. But I see many people going about this process all wrong. So here is my most important rule about pitching anything: Create […]

Fighting Fuckery 101

dartboard pregame

  Know your enemy and know yourself and you can fight a hundred battles without disaster. —Sun Tzu, The Art of War I fight fuckery and build belonging for a living. If you’d like less of the former and more of the latter, read on. It doesn’t matter if you’re pitching a product or selling a service: fuckery divides. I used to trip over phrases like “trust-eroding behaviors.” One evaluation […]

Life is What Happens While You Were Making Other Plans

monopoly pregame magazine

“Where do you see yourself in five years?” This question is so common, it’s become an interview cliché. But the first time I was asked, I didn’t know about any of that, I was simply unprepared. I didn’t have a good answer, nor did I want to. Five years seemed like forever, and I hadn’t been living with any kind of long-term plans. I was 28 years old, supporting my […]

One-Minute Marketing: Marketing to Humans

For Freedoms

Don’t forget to add humanity to your marketing plan. I’ve seen too many marketing strategies which were proudly focused on numbers, trends and financials. They impressively calculated expansion, development, growth trajectories and a whole bunch of other objective and impersonal issues. But this approach lost sight of a critical perspective: Marketing at its core is about people – messy, confused, illogical, wonderful people whom we call consumers – and our […]

The Day Rosa Parks Went Viral

Anna Hentschel + Invisible Playground Screen Shot 2018-11-06 at 8.02.41 PM

As I have continued making my way through Charles Duhigg’s excellent book The Power of Habit, I happened upon a very interesting anecdote about Rosa Parks. Most of us have heard that name and one specific story about the woman that is taught to us in our history books which is that she did not get up when asked to by a white passenger and was eventually arrested. BUT What […]

Smackdown: What the Arts Could Stand to Learn from Sports

170303_timbers_tifo_jaime_valdez-usa_today_sports

I like sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do? The most popular sports go well beyond entertainment: they captivate the community, inspire across generations, and build unrivaled anticipation. So in team spirit, what if creatives borrowed from our […]