Fighting Fuckery 101

dartboard pregame

  Know your enemy and know yourself and you can fight a hundred battles without disaster. —Sun Tzu, The Art of War I fight fuckery and build belonging for a living. If you’d like less of the former and more of the latter, read on. It doesn’t matter if you’re pitching a product or selling a service: fuckery divides. I used to trip over phrases like “trust-eroding behaviors.” One evaluation […]

Life is What Happens While You Were Making Other Plans

monopoly pregame magazine

“Where do you see yourself in five years?” This question is so common, it’s become an interview cliché. But the first time I was asked, I didn’t know about any of that, I was simply unprepared. I didn’t have a good answer, nor did I want to. Five years seemed like forever, and I hadn’t been living with any kind of long-term plans. I was 28 years old, supporting my […]

One-Minute Marketing: Marketing to Humans

For Freedoms

Don’t forget to add humanity to your marketing plan. I’ve seen too many marketing strategies which were proudly focused on numbers, trends and financials. They impressively calculated expansion, development, growth trajectories and a whole bunch of other objective and impersonal issues. But this approach lost sight of a critical perspective: Marketing at its core is about people – messy, confused, illogical, wonderful people whom we call consumers – and our […]

The Day Rosa Parks Went Viral

Anna Hentschel + Invisible Playground Screen Shot 2018-11-06 at 8.02.41 PM

As I have continued making my way through Charles Duhigg’s excellent book The Power of Habit, I happened upon a very interesting anecdote about Rosa Parks. Most of us have heard that name and one specific story about the woman that is taught to us in our history books which is that she did not get up when asked to by a white passenger and was eventually arrested. BUT What […]

Smackdown: What the Arts Could Stand to Learn from Sports

170303_timbers_tifo_jaime_valdez-usa_today_sports

I like sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do? The most popular sports go well beyond entertainment: they captivate the community, inspire across generations, and build unrivaled anticipation. So in team spirit, what if creatives borrowed from our […]

The Power of Where

Pregame HQ Environment -2

There’s one variable in one on one meetings that most people overlook and yet it is the thing that will undoubtedly make you memorable to anyone. This particular variable has been used on me personally to great effect. It’s been a factor in someone I just met impressing me, in getting deals closed, and in causing me to remember certain people years after we met- even if we only met […]

Organization Challenge: How to Clean Out Your Home Office

architecture-business-clean-389818

This month we are excited to work in a room that is near and dear to our hearts: the home office! We use a process called 5S when we work in any office. 5S is an organizing method that allows you to maintain order and eliminate waste in the workplace by reviewing office items and minimizing clutter. The 5 S’s are Sort, Set in Order, Shine, Standardize and Sustain. For […]

But Would Anyone Buy a Ticket?

Jackie Battenfield, 
Crabapple Blossom, 2018, 48 x 210in. 
Laminated Glass
MTA Arts & Transit, Avenue P, Brooklyn, New York, Permanent installation

When I was raising money for Broadway shows, I was approached by a LOT of creatives who would ask me to consider raising money for their project. In many of these instances, these individuals would spend most of the meeting explaining to me how their show was a “surefire” hit and how if they just had more support they’d break through. Now in some cases, they really did have something […]

Ditch Your Business Plan and Focus on Your Game Plan

Ciara and James wide format

Raise your hand if this sounds familiar: you’re working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out your marketing calendar for the next twelve months devolves into a flurry of cutting and pasting between quarters – an over-thought and overwrought undertaking […]

September 2018: Streamlining Your Business

Jackie Battenfield, Azurous, 2018    acrylic on Mylar panel 40 x 60 in.

If you’re running a business, you are probably doing a lot of extra work you don’t actually need to do. Every business is full of waste. Even one-person businesses and side hustles suffer under the weight of an overabundance of ideas, messages, strategies, and tactics. If you’re lean and mean and moving fast, you can’t afford to be weighed down. There’s no way you can surge past your competitors while holding onto the […]