Smackdown: What the Arts Could Stand to Learn from Sports

170303_timbers_tifo_jaime_valdez-usa_today_sports

I like sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do? The most popular sports go well beyond entertainment: they captivate the community, inspire across generations, and build unrivaled anticipation. So in team spirit, what if creatives borrowed from our […]

The Power of Where

Pregame HQ Environment -2

There’s one variable in one on one meetings that most people overlook and yet it is the thing that will undoubtedly make you memorable to anyone. This particular variable has been used on me personally to great effect. It’s been a factor in someone I just met impressing me, in getting deals closed, and in causing me to remember certain people years after we met- even if we only met […]

Organization Challenge: How to Clean Out Your Home Office

architecture-business-clean-389818

This month we are excited to work in a room that is near and dear to our hearts: the home office! We use a process called 5S when we work in any office. 5S is an organizing method that allows you to maintain order and eliminate waste in the workplace by reviewing office items and minimizing clutter. The 5 S’s are Sort, Set in Order, Shine, Standardize and Sustain. For […]

But Would Anyone Buy a Ticket?

Jackie Battenfield, 
Crabapple Blossom, 2018, 48 x 210in. 
Laminated Glass
MTA Arts & Transit, Avenue P, Brooklyn, New York, Permanent installation

When I was raising money for Broadway shows, I was approached by a LOT of creatives who would ask me to consider raising money for their project. In many of these instances, these individuals would spend most of the meeting explaining to me how their show was a “surefire” hit and how if they just had more support they’d break through. Now in some cases, they really did have something […]

Ditch Your Business Plan and Focus on Your Game Plan

Ciara and James wide format

Raise your hand if this sounds familiar: you’re working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out your marketing calendar for the next twelve months devolves into a flurry of cutting and pasting between quarters – an over-thought and overwrought undertaking […]

September 2018: Streamlining Your Business

Jackie Battenfield, Azurous, 2018    acrylic on Mylar panel 40 x 60 in.

If you’re running a business, you are probably doing a lot of extra work you don’t actually need to do. Every business is full of waste. Even one-person businesses and side hustles suffer under the weight of an overabundance of ideas, messages, strategies, and tactics. If you’re lean and mean and moving fast, you can’t afford to be weighed down. There’s no way you can surge past your competitors while holding onto the […]

What to Do During a Slow Period: Strengthening Your Business Strategy

Pregame PDX Clubhouse Space - Photo by Dan Hawk (8)

During slow summer months or winter hibernation, it’s easy to find an excuse to drift in late, check out early, and let a lack of momentum slow your whole roll. Even if you’re not on vacation, your inbox is full of out-of-office autoresponders, which can mean meeting-free mornings and afternoons spent shopping online instead of sharpening your online presence. Instead of letting slowdowns make you lethargic or frustrated, view the […]

The Startup Sessions: How To Make a Great Living While Making a Difference with Douglas Bertram

Douglas Bertram

  PODCAST: PLAY IN NEW WINDOW | DOWNLOAD SUBSCRIBE: APPLE PODCASTS | ANDROID | RSS “How do I scale what I know and not just what I do?”  Today’s guest is Douglas Bertram, CEO and owner of Structural Elements®, an orthopedic wellness clinic that provides the highest standard of care using his proprietary treatment approach. He has been practicing orthopedic wellness for over 20 years and has scaled his clinical success and proprietary framework into a franchise concept. Listen […]

The Startup Sessions: The Role Of Healthy Relationships For Entrepreneurs with Kyle Benson

Kyle Benson

  PODCAST: PLAY IN NEW WINDOW | DOWNLOAD SUBSCRIBE: APPLE PODCASTS | ANDROID | RSS “There are two problems within every problem. There’s the actual problem, and there’s how you deal with the problem. Unhappy couples and happy couples have these same problems; the difference between those relationships is how they deal with the problem.” Today I’m talking with Kyle Benson, an expert at applying research methods to repair relationships, heal wounds, and strengthen bonds so that love […]

The Startup Sessions: Learn How To Fall in Love with Your Business Again with Pia Silva

Pia Silva leading a workshop

Podcast: Play in new window | Download Subscribe: Apple Podcasts | Android | RSS “As you increase the profitability of your services, you free up your time and you free up your life.” What if you could work fewer hours while making more money? Pia Silva will describe how to do just that! Pia is a partner and brand strategist at Badass Your Brand and Worst of All Design. She is also […]