Past Present Podcast: Wiretapping, Wellness Real Estate, and Late-Night TV

Miami Wellness Real Estate

In this week’s episode of Past Present, Niki, Natalia, and Neil debate Trump’s wiretapping allegations, “wellness real estate,” and late-night TV. Wiretapping Donald Trump has accused President Obama of wiretapping Trump Tower during the election. We discussed the history of wiretapping, including the story […]

Relationship Therapy: Creating Better Client-Marketer Engagements

Territories

When people contact me for a PR Game Plan, they’ve often already reached a point of frustration. They’ve either tried to do it alone and were met with disappointing results, or have been disappointed by their expectations of a previous […]

Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop

Danielle Mourning

You never think it will happen to you. One day, the business launch dust settles and inquiries drop off, customers stop returning, profits flatline, the press deems you yesterday’s news, or you run out of the enormous energy it takes […]

Please Refrain From Picking My Brain (Or, My Landlord Doesn’t Accept Lattes)

Michelle Hartney, Sagan Druyan I

As a strategist working with entrepreneurs, I get a request like this at least once a week: Hey Ciara! I have a launch/event/campaign coming up and I want to pick your brain on how to market it/get press/do everything. Can […]

10 Essential Entrepreneurial Lessons From the Notorious B.I.G.’s 10 Crack Commandments

The Notorious BIG

Of the many great insights gleaned from rap lyrics, few are as applicable to startup success as The Notorious B.I.G.‘s 10 Crack Commandments. Assuming your business, drugs or otherwise, is legal, you may have overlooked hip hop as a source […]