One-Minute Marketing: Marketing to Humans

For Freedoms

Don’t forget to add humanity to your marketing plan. I’ve seen too many marketing strategies which were proudly focused on numbers, trends and financials. They impressively calculated expansion, development, growth trajectories and a whole bunch of other objective and impersonal issues. But this approach lost sight of a critical perspective: Marketing at its core is about people – messy, confused, illogical, wonderful people whom we call consumers – and our […]

Art in the Interactive: What is the Nature of “Our” Space?

Marc Bamuthi Joseph speaks at TEDGlobal 2017 - Builders, Truth Tellers, Catalysts - August 27-30, 2017, Arusha, Tanzania. Photo: Ryan Lash / TED

Marc Bamuthi Joseph, Chief of Program and Pedagogy at YBCA—and newly-appointed Vice President and Artistic Director of Social Impact at the John F. Kennedy Center for the Performing Arts in Washington, D.C.—will use his wisdom and words as Moderator of the ‘re:home’ For Freedoms Town Hall, Saturday, December 15 from 6-8pm, to explore the question “How do creatives show up as humanitarians within the context of democracy?”   Sergio De […]

re:home: Exploring Place and Identity

Julio César Morales, Boy In Suitcase

Julio César Morales, Boy in Suitcase, 2013, HD animation video with sound, 3:33 minutes, Edition of 3 + 2AP, Courtesy of the artist and Gallery Wendi Norris, San Francisco. Brian Singer/ someguy, Untitled (Driftwood), 75” w x 60” h x 5” d, Driftwood, acrylic, cotton flags, 2018. Singer uses the flags from the five countries the United States has granted asylum to the largest number of refugees from the past […]

Featured Artists: re:home

Mark Baugh-Sasaki, Between Landscape and Memory (1105-D)

This month, we feature re:home, a For Freedoms exhibition exploring the plight of political and social refugees, examining sanctuary city, homelessness, and the flight of the creative class intersect in the San Francisco Bay Area. Visit re:home Dec. 1 – 29 at Minnesota Street Project, San Francisco  Opening reception on Saturday, December 1 from 5-8pm. Family + Community Day on Saturday December 8 from 11am-2pm will feature free art-making workshops + interventions. For Freedoms […]

December 2018: Impact

Patti Bartelstein. AllAreWelcome

A lot of lip service is paid to giving back; to what’s wrong, who’s responsible, who needs help, and how to help them. But how much action is being taken? My hunch is that the ratio of talk:action is wildly disproportionate. This month, we explore what our impact is on our clients and on our community at large. At Pregame HQ, every year, quarter, and month, we set Impact goals. Often […]

The Power of Where

Pregame HQ Environment -2

There’s one variable in one on one meetings that most people overlook and yet it is the thing that will undoubtedly make you memorable to anyone. This particular variable has been used on me personally to great effect. It’s been a factor in someone I just met impressing me, in getting deals closed, and in causing me to remember certain people years after we met- even if we only met […]

October 2018: Digital Life

Alexander Reben

The amount of time you spend on screens is directly related to your level of anxiety. Extensive social media use leads to depression and isolation. At least, that’s what I think someone said they heard from a study that may or may not have been published in a reputable journal and/or website. In a new normal, where all news is fake and all personal truth is fact and everything is […]

August 2018: Navigating Transitions

Travis Somerville

You know those people who lose or quit their job and use the time off to find themselves and travel and play the guitar and have a summer fling and work out and read novels? Yeah. I am SO not one of those people. I hate being in the proverbial hallway. Give me a map, a door, an obstacle course, a game plan. I’ll knock that out of the park. […]

Past Present: Thai Cave Rescue, Breastfeeding, and Fleece Vests

Man Cave Diving

In this episode, Neil, Natalia, and Niki discuss the children rescued from a Thai cave, the Trump administration’s approach to breastfeeding policy, and the fleece vests that have become a staple uniform of the finance industry. Here are some links and references mentioned during this week’s show: A Thai boys’ soccer team was rescued from a flooded cave as the world watched. Niki referred to comedian Stephen Colbert linking the rescue to the Trump […]

Don’t Knock The Hustle

MULTIVERSE 3-2017 PRINT 90X60

How to Use Storytelling to Create Trust and Build an Authentic Network for the Shy, Introverted, and Sleaze-Averse As a shy child I dreaded any activity that required an introductory game. Birthday parties, bar mitzvahs, and youth group mixers were attended with the resignation that the first half hour would involve enduring some sadistic adult’s idea of fun. I would do my best to disappear against the wall or attempt […]