Six Employment Engagement Tips to Give Your Small Business a Competitive Edge 

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It’s been 10 years since acclaimed author and CEO Chip Conley’s best-seller PEAK: How Great Companies Get Their Mojo from Maslow, compelled a generation of leaders to increase employee performance and engagement by creating a culture of purpose.  Yet today, when 66% of employees and 68% of executives surveyed agree that businesses don’t do enough to instill a sense of purpose, his message seems more relevant than ever. Conley first […]

Dear CEO: Your Feel-Good Diversity Initiative is Undermined By Every Other Way You’re Doing Business

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Last week, I sat in huge ballroom full of entrepreneurs and cringed as a white male CEO gave a TED-style talk on how he solved diversity. Yeah, that happened. You see, he has realized his business – oh! also his industry – oh oh! also his city – were too white and too male, and so he co-launched an initiative to place a one person of color as a paid […]

The Life Changing Magic of NOT Tidying Up

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Sometimes I’ll be asked a question like this: “What is the one thing I can do today to change my network?” And the truth of the matter is that the answer is it depends on what you want to change, but since most people don’t like that one, I do know of one thing that has always: Led to more opportunities Gotten me more introductions Helped me think differently  and […]

The Power of Incompletions

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Many years ago, a wise friend gave me a crucial piece of wisdom. He said, “Incompletions sap your energy: but completions actually GIVE you energy.” A light bulb went off in my head. Because I’ve been one of those who sits around thinking of all the things I’ve got to – and not doing any. So what’s the problem with incompletions? On their own, nothing. But incompletions often tie up […]

Fighting Fuckery 101

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  Know your enemy and know yourself and you can fight a hundred battles without disaster. —Sun Tzu, The Art of War I fight fuckery and build belonging for a living. If you’d like less of the former and more of the latter, read on. It doesn’t matter if you’re pitching a product or selling a service: fuckery divides. I used to trip over phrases like “trust-eroding behaviors.” One evaluation […]

One-Minute Marketing: Marketing to Humans

For Freedoms

Don’t forget to add humanity to your marketing plan. I’ve seen too many marketing strategies which were proudly focused on numbers, trends and financials. They impressively calculated expansion, development, growth trajectories and a whole bunch of other objective and impersonal issues. But this approach lost sight of a critical perspective: Marketing at its core is about people – messy, confused, illogical, wonderful people whom we call consumers – and our […]

The Day Rosa Parks Went Viral

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As I have continued making my way through Charles Duhigg’s excellent book The Power of Habit, I happened upon a very interesting anecdote about Rosa Parks. Most of us have heard that name and one specific story about the woman that is taught to us in our history books which is that she did not get up when asked to by a white passenger and was eventually arrested. BUT What […]

The Power of the Pause

Alexander Reben

When you spend as much time as I have on studying relationships, you notice a lot of patterns and there is one pattern that I see time and again whenever a relationship goes south. Someone says something that does significant harm in a moment of passion. In some cases this has led to deals falling through, friendships crumbling, or just general frustration on both sides and in other cases it […]

To Scale or Not to Scale?

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Scaling is a funny thing. It’s almost a religion in the world of entrepreneurship. Scaling has its benefits, but has its shortcomings as well. Not every business needs to scale to a massive degree. Not every business needs to have world domination as their number one target at the expense of all else.First things first. Why do you want to scale? This is vitally important. This is what sets the […]

Organization Challenge: How to Clean Out Your Home Office

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This month we are excited to work in a room that is near and dear to our hearts: the home office! We use a process called 5S when we work in any office. 5S is an organizing method that allows you to maintain order and eliminate waste in the workplace by reviewing office items and minimizing clutter. The 5 S’s are Sort, Set in Order, Shine, Standardize and Sustain. For […]