The Art of the Jedi Mind Trick

Carlo Proietto, Carrie Fisher, 2018 Pyrography, 31_ x 30.5

This is a transcript from my “Story Slam” presentation for IDEO U. It’s an excerpt from my longer talk.  I’ve wanted to give this talk for years! Actually, it’s been percolating since I first began teaching. I thought about all my favorite things and realized that I could use my love of Star Wars to teach Personal Branding. I even foreshadowed this talk at the conclusion of my first TEDx “The Price of Pleasing.” So What is the Art of the Jedi Mind Trick?   Before I get to that let’s go back A Long Time Ago….  to 1978. I was three […]

Tales from the Script

Carlo Proietto, Pericoli Nascosti, 2007 Pyrography, 39.5_ x 47.5

When I was a kid I used to stay up late to watch the show Tales From The Crypt.  For those of you who are unfamiliar, it was a series on cable hosted by a character named The Crypt Keeper who looked like a cross between Skeletor and David Spade in the movie Joe Dirt and featured many well-known actors. Every episode was a different story that focused on the idea of twist endings which I really loved and most of the time the story involved a character who thought they were getting one over on someone or something (the show […]

Sylvia Salazar on Voting, Immigration, and Latinx Organizing in the U.S.

Sylvia Salazar

In The Interview: Episode #18, Ciara Pressler interviews Sylvia Salazar, creator of Tono Latino, computer engineer, and political activist. Sylvia and Ciara talk about… Inspiring political engagement Her perspective as a Latina immigrant and grassroots organizer in the era of America’s current federal administration How she uses her privilege as a white passing Latina woman Educating the Latinx community and inspiring people to vote Sylvia Salazar is a Colombian immigrant and a computer engineer turned political activist. Her passion is helping other people understand what is going on in the world of politics and to encourage them to become more […]

Michael Anthony on Overcoming Trauma, Vulnerability, and Ownership

Michael Anthony

In The Interview: Episode #17, Ciara Pressler interviews Michael Anthony, International Speaker, Coach, Podcast Host, and Author of Think Unbroken. Michael and Ciara talk about… Creating a career and life free of cultural expectations How your past can be indicative of present circumstances and how to begin consciously identifying these factors Creating a personal development path that fits your values, goals, and freedom Living with intention and holding yourself accountable Giving yourself permission to start a healing journey and the importance of building a community of healing around you Michael Anthony is a trauma survivor, trauma warrior, and trauma mentor. […]

Jeffrey Madoff on Self Reflection, Creative Journeys, and Risking Failure

Jeff Madoff

In The Interview: Episode #15, Ciara Pressler interviews B. Jeffrey Madoff, filmmaker, brand strategist, and author of Creative Careers. Jeffrey and Ciara talk about… His work with legendary brands like Ralph Lauren and Victoria’s Secret Exploring and staying curious Staying true to your brand Myths of entrepreneurship The benefits of having a team, structure, and support behind success Building and expanding a network The discoveries and themes of a successful creative career B. Jeffrey Madoff is the founder of Madoff Productions, based in New York City. His company produces branded content for major brands such as Ralph Lauren, Radio City […]

Petra Kolber on Detoxing From Perfection, Authenticity, and Confidence

Petra Kolber

In The Interview: Episode #10, Ciara Pressler interviews Petra Kolber, author of The Perfection Detox. Petra and Ciara talk about… What it means to be of service to others right now How being a fitness professional created unrealistic expectations and goals Shifting the message away from a need to attain perfection Using the metrics of possibility and future building to measure success Petra Kolber is a speaker, author, mindset coach, podcast host, DJ, and wellness leader who is known throughout the industry as a beacon of authentic happiness. As a keynote speaker, she inspires people around the globe to stand […]

July 2020: Awakening

never waste a good crisis

And then suddenly, everyone woke up. Well, not everyone. And not fully awake. But no one can deny that the past month has seen a remarkable wave of increased awareness in America about the perpetual problem of racism, and how society cannot be healthy when we insist on viewing ourselves as individuals whose actions and worldview don’t affect anyone rather than part of a system where everything is connected. To me, waking up is the point. It’s the process. As in, THE process. The purpose of life. To be continually evolving, learning, growing, connecting. It’s difficult because there is no finish […]

Natalia Mehlman Petrzela on Fitness, Wellness, and Social Change

Natalia Petrzela

In The Interview: Episode #12, Ciara Pressler interviews Natalia Mehlman Petrzela, author, historian, and fitness expert. Natalia and Ciara talk about… The idea of public and individual health Remaining cautiously optimistic about social justice and radical change Refusing to accept hollow progress The perfect conditions that had to emerge in order to lead to the current mass mobilization for social change Ethical responsibility of the fitness industry Current events in the context of American history Natalia Mehlman Petrzela is an associate professor of history at The New School in New York City, co-host of the Past Present podcast, host and […]

Steve Potestio on Who’s Hiring, Staying Relevant, and Putting In the Work

Steve Potestio

In The Interview: Episode #07, Ciara Pressler interviews Steve Potestio, co-founder and CEO of Mathys+Potestio. Steve and Ciara talk about… Staying active throughout a job search How working remotely has forced companies and employees to be much more flexible Shifting away from finding localized talent with a generalized move towards remote office environments Staying relevant in the job market How to run a chill business with a positive team culture Steve Potestio is a co-founder and CEO of Mathys+Potestio, Oregon’s largest recruitment firm for the creative/digital industries. In 2019, M+P was recognized as one of the fastest growing staffing firms […]

Adam Huttler on MonkeyPod, Investments, and What Makes a Great Founder

Adam Huttler

In The Interview: Episode #05, Ciara Pressler interviews Adam Huttler, founder, CEO, and expert in business model innovation and revenue strategies for mission-driven organizations. Adam and Ciara talk about… Running a national nonprofit How to know when to stick with a project or move on to something else Building a product that utilizes a wide skill set but yet specific enough to gain a market share What funders look for in startups Practices that lead to success Red flags to avoid in pitching ideas Adam Huttler is the founder and CEO of MonkeyPod, an all-in-one software platform for nonprofit organizations […]