Putting Crowdfunding in Perspective: Respect Your Audience to Maximize Your Results

Alexander Reben

Funding ain’t easy. Technology makes it seem easy, especially with platforms like Kickstarter, IndieGoGo, and GoFundMe holding the promise of access to new fans with open wallets. Of course, it takes a tipping point of personal contacts funding a project to a certain dollar amount in order to access your yet-unknown audience. Which means outreach to friends, family, and colleagues is a necessary part of the phenomenon that is crowdfunding. […]

To Scale or Not to Scale?

Pregame Group Action 7-13-15

Scaling is a funny thing. It’s almost a religion in the world of entrepreneurship. Scaling has its benefits, but has its shortcomings as well. Not every business needs to scale to a massive degree. Not every business needs to have world domination as their number one target at the expense of all else.First things first. Why do you want to scale? This is vitally important. This is what sets the […]

But Would Anyone Buy a Ticket?

Jackie Battenfield, 
Crabapple Blossom, 2018, 48 x 210in. 
Laminated Glass
MTA Arts & Transit, Avenue P, Brooklyn, New York, Permanent installation

When I was raising money for Broadway shows, I was approached by a LOT of creatives who would ask me to consider raising money for their project. In many of these instances, these individuals would spend most of the meeting explaining to me how their show was a “surefire” hit and how if they just had more support they’d break through. Now in some cases, they really did have something […]

Ditch Your Business Plan and Focus on Your Game Plan

Ciara and James wide format

Raise your hand if this sounds familiar: you’re working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out your marketing calendar for the next twelve months devolves into a flurry of cutting and pasting between quarters – an over-thought and overwrought undertaking […]

September 2018: Streamlining Your Business

Jackie Battenfield, Azurous, 2018    acrylic on Mylar panel 40 x 60 in.

If you’re running a business, you are probably doing a lot of extra work you don’t actually need to do. Every business is full of waste. Even one-person businesses and side hustles suffer under the weight of an overabundance of ideas, messages, strategies, and tactics. If you’re lean and mean and moving fast, you can’t afford to be weighed down. There’s no way you can surge past your competitors while holding onto the […]

What to Do During a Slow Period: Strengthening Your Business Strategy

Pregame PDX Clubhouse Space - Photo by Dan Hawk (8)

During slow summer months or winter hibernation, it’s easy to find an excuse to drift in late, check out early, and let a lack of momentum slow your whole roll. Even if you’re not on vacation, your inbox is full of out-of-office autoresponders, which can mean meeting-free mornings and afternoons spent shopping online instead of sharpening your online presence. Instead of letting slowdowns make you lethargic or frustrated, view the […]

Following Your Passion Will Alienate, Offend, and Generally Piss People Off

Travis Somerville

The Road to Realizing Your Dream is Littered with Haters “If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation. Isolation is the gift.” – […]

The Startup Sessions: How To Make Your Business Stand Out with Matthew Kimberly

Matthew Kimberly

PODCAST: PLAY IN NEW WINDOW | DOWNLOAD SUBSCRIBE: APPLE PODCASTS | ANDROID | RSS “It’s been said to death, but it couldn’t be more true. The combination of the group of people you serve and the result you give to them has got to be crystal clear and very, very specific.” Meet Matthew Kimberley… the Entrepreneur’s Secret Weapon. He helps entrepreneurs all over the world to sell with more sophistication and he’s an expert on strategic business direction. […]

Be Your Own Damn Hero

Rodney Ewing, The Pugilist (Emile Griffith), silkscreen and dry pigment on paper, 2016

You don’t get to be the phoenix rising without the burn. It just doesn’t work that way. For every successful business owner, entrepreneur, or founder, there’s a story of walking through the fire. Transformation, both personal and professional, comes at a cost. The price you pay is presence and perseverance on the journey. Joseph Campbell was an author and scholar renowned for his work in comparative mythology. He identified universal […]

June 2018: Travel & Journeys

Rodney Ewing: The Hometeam, silkscreen and dry pigment on paper, 2016

By now we all know that productivity is a function of balance: factoring in periods of recovery in order to perform at our best. I struggle with this. Being surrounded by extremely ambitious people and setting high standards for myself, I am prone to letting the drive for excellence crash land into rigid office hours, borderline burnout, or comparing myself to your Instagram life. It’s a losing battle. Will the […]