Yoga Pants Made LuLuLemon Founder Chip Wilson a Billionare—Why Isn’t He More Grateful to the Women Who Wear Them?

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Fiona Aboud

Chip Wilson is his own employee of the month. Right there on his website, you can see a portrait of his smiling face, set within a cheap wooden frame and festooned with a gold star bearing the accolade. But in his colorful new memoir, Little Black Stretchy Pants: The Unauthorized Story of Lululemon (LBSP), the controversial Lululemon Athletica founder makes clear that, beyond ostensibly putting himself above his actual employees, he also […]

Pitch, Please.

dive
Fiona Aboud

A question I get a lot is: “How do I pitch myself to ___________ podcast, article, investor, etc.?” And this for many people is the holy grail of attention. If you can get someone to share your ideas with their audience or invest in you it certainly does help. But I see many people going about this process all wrong. So here is my most important rule about pitching anything: Create […]

Six Employment Engagement Tips to Give Your Small Business a Competitive Edge 

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It’s been 10 years since acclaimed author and CEO Chip Conley’s best-seller PEAK: How Great Companies Get Their Mojo from Maslow, compelled a generation of leaders to increase employee performance and engagement by creating a culture of purpose.  Yet today, when 66% of employees and 68% of executives surveyed agree that businesses don’t do enough to instill a sense of purpose, his message seems more relevant than ever. Conley first […]

Dear CEO: Your Feel-Good Diversity Initiative is Undermined By Every Other Way You’re Doing Business

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Last week, I sat in huge ballroom full of entrepreneurs and cringed as a white male CEO gave a TED-style talk on how he solved diversity. Yeah, that happened. You see, he has realized his business – oh! also his industry – oh oh! also his city – were too white and too male, and so he co-launched an initiative to place a one person of color as a paid […]

Fighting Fuckery 101

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  Know your enemy and know yourself and you can fight a hundred battles without disaster. —Sun Tzu, The Art of War I fight fuckery and build belonging for a living. If you’d like less of the former and more of the latter, read on. It doesn’t matter if you’re pitching a product or selling a service: fuckery divides. I used to trip over phrases like “trust-eroding behaviors.” One evaluation […]

Putting Crowdfunding in Perspective: Respect Your Audience to Maximize Your Results

Alexander Reben

Funding ain’t easy. Technology makes it seem easy, especially with platforms like Kickstarter, IndieGoGo, and GoFundMe holding the promise of access to new fans with open wallets. Of course, it takes a tipping point of personal contacts funding a project to a certain dollar amount in order to access your yet-unknown audience. Which means outreach to friends, family, and colleagues is a necessary part of the phenomenon that is crowdfunding. […]

To Scale or Not to Scale?

Pregame Group Action 7-13-15

Scaling is a funny thing. It’s almost a religion in the world of entrepreneurship. Scaling has its benefits, but has its shortcomings as well. Not every business needs to scale to a massive degree. Not every business needs to have world domination as their number one target at the expense of all else.First things first. Why do you want to scale? This is vitally important. This is what sets the […]

But Would Anyone Buy a Ticket?

Jackie Battenfield, 
Crabapple Blossom, 2018, 48 x 210in. 
Laminated Glass
MTA Arts & Transit, Avenue P, Brooklyn, New York, Permanent installation

When I was raising money for Broadway shows, I was approached by a LOT of creatives who would ask me to consider raising money for their project. In many of these instances, these individuals would spend most of the meeting explaining to me how their show was a “surefire” hit and how if they just had more support they’d break through. Now in some cases, they really did have something […]

Ditch Your Business Plan and Focus on Your Game Plan

Ciara and James wide format

Raise your hand if this sounds familiar: you’re working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out your marketing calendar for the next twelve months devolves into a flurry of cutting and pasting between quarters – an over-thought and overwrought undertaking […]

September 2018: Streamlining Your Business

Jackie Battenfield, Azurous, 2018    acrylic on Mylar panel 40 x 60 in.

If you’re running a business, you are probably doing a lot of extra work you don’t actually need to do. Every business is full of waste. Even one-person businesses and side hustles suffer under the weight of an overabundance of ideas, messages, strategies, and tactics. If you’re lean and mean and moving fast, you can’t afford to be weighed down. There’s no way you can surge past your competitors while holding onto the […]