The Day Rosa Parks Went Viral

Anna Hentschel + Invisible Playground Screen Shot 2018-11-06 at 8.02.41 PM

As I have continued making my way through Charles Duhigg’s excellent book The Power of Habit, I happened upon a very interesting anecdote about Rosa Parks. Most of us have heard that name and one specific story about the woman that is taught to us in our history books which is that she did not get up when asked to by a white passenger and was eventually arrested. BUT What […]

December 2018: Impact

Patti Bartelstein. AllAreWelcome

A lot of lip service is paid to giving back; to what’s wrong, who’s responsible, who needs help, and how to help them. But how much action is being taken? My hunch is that the ratio of talk:action is wildly disproportionate. This month, we explore what our impact is on our clients and on our community at large. At Pregame HQ, every year, quarter, and month, we set Impact goals. Often […]

Smackdown: What the Arts Could Stand to Learn from Sports

170303_timbers_tifo_jaime_valdez-usa_today_sports

I like sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do? The most popular sports go well beyond entertainment: they captivate the community, inspire across generations, and build unrivaled anticipation. So in team spirit, what if creatives borrowed from our […]

November 2018: Changing the Game

Ciara and James 2

Yeah, we know. We’re working that sports metaphor to death here at Pregame. But it’s warranted. Whether we admit it or not, we’re playing to win. So why do we compartmentalize the lessons learned in and from sports? Especially in creativity and art, we act as if sports don’t exist. Blame it on a vague feeling of competition (and perhaps, in the professional realm, resource envy), but those of us who […]

The Power of the Pause

Alexander Reben

When you spend as much time as I have on studying relationships, you notice a lot of patterns and there is one pattern that I see time and again whenever a relationship goes south. Someone says something that does significant harm in a moment of passion. In some cases this has led to deals falling through, friendships crumbling, or just general frustration on both sides and in other cases it […]

To Scale or Not to Scale?

Pregame Group Action 7-13-15

Scaling is a funny thing. It’s almost a religion in the world of entrepreneurship. Scaling has its benefits, but has its shortcomings as well. Not every business needs to scale to a massive degree. Not every business needs to have world domination as their number one target at the expense of all else.First things first. Why do you want to scale? This is vitally important. This is what sets the […]

But Would Anyone Buy a Ticket?

Jackie Battenfield, 
Crabapple Blossom, 2018, 48 x 210in. 
Laminated Glass
MTA Arts & Transit, Avenue P, Brooklyn, New York, Permanent installation

When I was raising money for Broadway shows, I was approached by a LOT of creatives who would ask me to consider raising money for their project. In many of these instances, these individuals would spend most of the meeting explaining to me how their show was a “surefire” hit and how if they just had more support they’d break through. Now in some cases, they really did have something […]

The Case For the Enthusiastic No

Jackie Battenfield, Ginko, 2018 48 x 210in.  Laminated Glass MTA Arts & Transit, Avenue P, Brooklyn, New York Permanent installation

I recently received a wedding invitation in which the bride and groom had taken the opportunity to have a little fun with the RSVP card. In addition to being able to reply with the usual “enthusiastically attend” or “regretfully decline,” options to “regretfully attend” and “enthusiastically decline” had also been listed. I checked off the first box, opting to save my bad behavior for the main event. Weddings are meant […]

Ditch Your Business Plan and Focus on Your Game Plan

Ciara and James wide format

Raise your hand if this sounds familiar: you’re working to get your idea out there, so you sit down to write a marketing plan… because that is what responsible business owners are supposed to do. But what starts out as a valiant effort to lay out your marketing calendar for the next twelve months devolves into a flurry of cutting and pasting between quarters – an over-thought and overwrought undertaking […]

Featured Artist: Jackie Battenfield

Jackie Battenfield

Jackie Battenfield is known for her luminous paintings and prints of natural forces. Her works explore her fascination with the most abstract qualities of landscape—most recently the natural unfolding and leafing of a tree branch. She sees the painting process itself as akin to an intimate meditation on landscape. Curator Gabriel de Guzman wrote in his recent essay, “[Battenfield’s] mastery of watery acrylic paint on Mylar is reflected in the […]